Families may boycott 'DK Bose' ?

Delhi belly The upcoming flick Delhi Belly's song, 'DK Bose' is in the news for all the wrong reasons these days.

Not just the profane lyrics of the song have been condemned by the industry experts, but a growing number of people in the sangam city of Allahabad, which is also known as a cultural town, have also reacted sharply to it. So much so some families here are even ready to boycott the movie.

"This was something unexpected and unwarranted from a person like Amir Khan, who has made so many wonderful movies with social messages," claims Yogeshwar Tewari, Professor Medieval History department, Allahabad, who has decided not to watch this movie because of profanity. "I don't understand the purpose behind incorporating such a song. Are they trying to justify vulgarity under the pretext of entertainment?" he further questions.   

Supports Smita Agarwal, a house wife, "I have a 10 year old daughter, who keeps asking me a lot of questions. If she listens to this song and asks me what does it mean, what will I explain to her?" she asks, adding, "Moreover, our entire family watches movie together, but knowing that something profane like this is in the movie, we can't go for it."

It's not that the song has received criticism only from the elderlies. In fact, youngsters are also not far behind in pointing out the vulgarity. "Why would you want to add vulgarity to a song, I fail to understand. What are you trying to show ? Isn't it just a cheap publicity gimmick?," questions Aprajita Agarawal, MBA student at G P Pant institute, who is quite disappointed after listening to the song, and adds, "Imran khan is a good actor, I have seen all his movies, but just because of this song, I can't got for this one."  

However, her counterpart in the same course, Rohit Varshney, differs. "I find it absolutely fine. The target audience of that song and movie are youngsters, and producers know that youth doesn't mind all this. In fact, the song has gained a lot of popularity amongst our circle."    
 
A growing number of people are calling this as publicity stunt, meant to gain people's attention, which will eventually attract more people. But does these things really help in revenues is a big question? Answers Sachin, Manager Big Cinema in Allahabad, "Yes! Actually they do help to quite an extent. Apart from youngsters, even families come in large numbers to watch them. Although, lyrics like this have been used for the first time, in the past even when people criticised some item numbers or double meaning songs, we have seen a large number of families turning up to watch them."

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